To get straight to the point, our personalities struggle with soul-sucking monotony. Most of your time on this planet is spent trading hours for a paycheck, and the days blur into one another. Weekends fly by, barely enough time to catch your breath, and suddenly, you’re back at it again. When you break it down, it’s staggering to think that so much of our short time here is tied to this cycle. It’s hard not to wonder: is this really how I want to spend the bulk of my existence? Do I really want to earn my vacation?

We’ll admit, at first, the corporate grind had a certain charm. The thought and guarantee of a solid paycheck, decent benefits, set hours, and existing processes already set in place (you would think).  However, we missed the hustle, creating something from the ground up with little more than a dream and two nickels—that was fun. But oh, how the times have changed.

The world has become one giant, fragile china shop, and we don’t fit in.  In a world where every joke, every clever quip, and every bit of creative freedom is met with crying and torches of “outrage,” it’s almost impossible to make anything of substance anymore. Advertisements? Don’t even get us started. Remember the days when ads were bold, funny, and you actually wanted to watch them instead of dreading the cancel mob breathing down your neck for using the wrong shade of blue in a logo?

So, we made a decision: Screw it. we’re out. If we have to tiptoe around every little idea, composition or campaign, because the most intricate details might offend someone’s delicate sensibilities, then we’d rather start our own agency where we can take risks, laugh at the absurdity of it all, and create something that doesn’t bore us every day.

And that’s exactly what we did.

Authenticity—it’s a beautiful thing, isn’t it? Except now, everyone’s scared of it. They’re so terrified of stepping on toes that they’re limping through creativity. Forced conformity has turned every commercial, every campaign, every creative effort into a bland, tasteless mush. “Oh no, did we offend someone with that edgy pun?!

But here’s the truth: creativity thrives on risk, on pushing boundaries, on offending someone. Not on purpose, but because not everyone will love everything you do—and that’s okay. That’s actually the point. We’re supposed to challenge the status quo, to poke fun at the absurdity of life, and to laugh at ourselves.

The corporate world doesn’t get that anymore. Instead of encouraging us to think bigger, they’ve boxed us in with policies, worries, and the omnipresent threat of societal cancellation looming over our heads. Cancel culture? Back in the day, brands could cancel people, or brush off people who don’t fit within their audience.

At Hellbeing, we’re ditching the fear of what-ifs and embracing the reality of what happens when you’re real. We take risks, crack jokes that might not land with everyone, and still manage to create work that doesn’t put people to sleep. It’s not about being offensive for the sake of it—it’s about being genuine, and if that ruffles a few feathers along the way, so be it.

So here’s the bottom line: if you’re tired of playing it safe, of dancing around potential landmines and never quite saying what you mean, you’re in the right place. Let’s get back to the grind of creating something bold and authentic. Let’s reignite the hustle we once loved. Let’s risk being real, because the alternative is… well, you’ve seen it. It sucks.

– Jax & Lesley