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Low Lift, You Say?
Someone said "low lift" to me the other day. I'm still thinking about it. That's the cruel thing about "low lift" — it's a low lift to say...
Cellophane is Not a Conduit of Aroma
I’m back to shed some light on one of the most asinine habits: sniffing cigars through cellophane. We apologize in advance for someone who...
Hiring Little Timmy for Your Logo?
Somewhere right now, a grown adult who runs a real business with real customers is asking their nephew to design the company logo. The...
‘Make It Pop’ and Useless Feedback
There's a phrase. You know the phrase. You have, at some point in your life, said the phrase. "Make it pop." I want to be fair here....
You Need a Visual Identity, Not a logo
A logo is a small picture. That's the whole thing. It's a small picture you're hoping will do the work of about forty things. People call...
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