Branding and creative for cigars, spirits, weed, and other regulated industries.
Senior-led identity, brand systems, campaigns, print and digital for industries where the rules change every quarter and the platforms would rather you didn’t exist. We work there on purpose.
We keep it small.
That's the pitch.
Most agencies win the pitch with senior people, then quietly hand your brand to a project manager. We don't. We take on a set number of cigar, spirits, tobacco, wine, and cannabis brands at a time, on purpose, so the people you meet are the people doing the work.
A set number of brands.
On purpose.
We cap how much work we take on at once, so every brand gets real attention instead of a spot in a long queue.
You work with the
people doing the work.
No project manager relaying messages to a team you never meet. You talk directly to the people designing your brand.
No bloated team
you never hear from.
You are not paying for layers of account staff. Small, senior, and accountable is the whole model, and it is why the work is better.
What we do.
Branding, campaigns, and ongoing creative, built and run by the same people.
Build
Identity, packaging, and the site it all lives on. Most projects start with a mix of these.
- Logo & identity design
- Packaging & label design
- Naming & brand strategy
- Website design
- Brand guidelines
Launch
Everything that takes it to market, on shelf and on screen. Usually several of these at once.
- Marketing campaigns
- Product launch creative
- Retail & POS design
- Motion design
- Digital, social & print
Partner
Ongoing design for teams that ship all year. The scope is whatever you actually need.
- Campaign strategy
- Content creation
- New release packaging
- Sales collateral design
- Ongoing SEO support
Bold, not reckless.
In regulated categories, the hard part isn't making it look good.
Platform ad bans
Meta, Google, and TikTok will not sell you reach in most of these categories. The work has to earn attention without paid distribution behind it.
Retail rules
Rules shift by category, then again by chain, then again by state. What clears in one account gets pulled in the next, and the work has to survive both.
Label requirements
We design around the warnings and panels instead of bolting them on at the end. Mandatory copy gets its space in the first layout, not the last revision.
Approval on everything
Nothing ships on the first pass. Everything gets signed off, so we build files that absorb rounds of changes instead of falling apart when they come back.
The work has to clear all of it and still stand out. That is the part we are good at. We have worked inside cigars, spirits, and cannabis long enough to know what gets flagged before it does.
Not built for everyone.
We're not for everyone, and we're fine saying so. We do our best work with brands willing to take a position, to look like themselves and not like the shelf they're sitting on.
If you want creative that tests well and offends absolutely no one, that's the catch. It doesn't exist. There's only work aimed at no one, and a brand aimed at no one is one nobody remembers. We'd rather make something for the people who actually matter to your brand than something for the whole planet.
Two decades of branding and creative experience spanning Scandinavian Tobacco Group, Luxury Cigar Club, Room101, Caldwell Cigar Co., Wildfire, Premium Cigar Association, Cornell & Diehl, Drew Estate, Diplomático, Smokingpipes, Weedmaps, El Titan de Bronze, Mombacho, Laudisi, John Drew Brands, and Lost & Found.
Experience spanning Hellbeing partnerships, collaborations, and prior leadership roles.
Don't take our word for it.
Tell us what you're up against.
A project, a launch, ongoing support, or an idea you're still shaping, we want to hear about it. That's the work we're built for.