Branding and creative for cigars, spirits, weed, and other regulated industries.
Senior-led identity, brand systems, campaigns, print and digital for industries where the rules change every quarter and the platforms would rather you didn’t exist. We work there on purpose.
How we work
We keep it small.
That's the pitch.
Most agencies win the pitch with senior people, then quietly hand your brand to a project manager. We don't. We take on a set number of cigar, spirits, tobacco, wine, and cannabis brands at a time, on purpose, so the people you meet are the people doing the work.
01
A set number of brands. On purpose.
We cap how much work we take on at once, so every brand gets real attention instead of a spot in a long queue.
02
You work with the people doing the work.
No project manager relaying messages to a team you never meet. You talk directly to the people designing your brand.
03
No bloated team you never hear from.
You are not paying for layers of account staff. Small, senior, and accountable is the whole model, and it is why the work is better.
Services
What we do.
Branding, packaging, and marketing for cigars, spirits, tobacco, wine, and cannabis. Everything below is built to clear the rules and still stand out.
Brand identity & naming
Logos, naming, and complete brand systems for cigars, spirits, tobacco, wine, and cannabis brands.
Packaging, cigar bands & box design
Cigar bands, filete, vistas, box design, and labels engineered to clear regulations and still sell off the shelf.
Retail & cigar shop design
Cigar shop branding, retail environments, and point-of-sale that carry the brand into the room.
Web design, SEO & AI search
Websites, SEO, and AI search optimization so buyers and AI assistants find you before your competitors do.
Campaigns, content & trade show design
Cigar marketing campaigns, content, and booth design for PCA, TPE, and the shows that actually matter.
Retainers & ongoing partnerships
Monthly retainers and set-term partnerships for brands that need a senior creative team on call.
The hard part
Bold, not reckless.
In regulated categories, the hard part isn't making it look good.
01Platform ad bans
02Retail rules
03Label requirements
04Approval on everything
The work has to clear all of it and still stand out. That is the part we are good at. We have worked inside cigars, spirits, and cannabis long enough to know what gets flagged before it does.
Not built for everyone.
We’re not for everyone, and we’re fine saying so. We do our best work with brands willing to take a position — to look like themselves, not like the shelf they’re sitting on.
If you want creative that tests well and offends absolutely no one — that’s the catch. It doesn’t exist. There’s only work aimed at no one, and a brand aimed at no one is one nobody remembers. We’d rather make something for the people who actually matter to your brand than something for the whole planet.
Two decades of branding and creative experience spanning Scandinavian Tobacco Group, Luxury Cigar Club, Room101, Caldwell Cigar Co., Wildfire, Premium Cigar Association, Cornell & Diehl, Drew Estate, Diplomático, Smokingpipes, Weedmaps, El Titan de Bronze, Mombacho, Laudisi, John Drew Brands, and Lost & Found.
20+ YearsExperience spanning
Experience spanning Hellbeing partnerships, collaborations, and prior leadership roles.
In their words
Don't take
our word for it.
“
Hellbeing is a creative and strategic powerhouse, headed by a competent operator who is as powerful a creative mind as she is a strategist.Matt Booth
Founder, Owner
Room101
“
I've worked with Hellbeing's founder for over a decade, and what sets them apart is their ability to combine business strategy with exceptional creative work. They played an important role in the growth of both Caldwell and Lost & Found through brand strategy, product development, marketing, and identifying opportunities that moved both companies forward. They consistently see the bigger picture and know how to cut through the noise to focus on what actually matters.Robert Caldwell
Founder, Owner
Caldwell Cigar Co.
“
Hellbeing is much more than a creative agency. They bring a rare combination of branding, marketing, business strategy, and execution that has helped us strengthen our brand and uncover new opportunities for growth. They don't just ask what something should look like. They ask why it matters, who it's for, and how it supports the bigger picture. That level of strategic thinking has made them a valuable partner for Luxury Cigar Club.Chris Doyle
Founder, Co-owner
Luxury Cigar Club
“
There's nobody better at branding and creative in regulated spaces than Hellbeing, and it's not even close. They're our most trusted partner for brand-building and creative. They build better brand and digital systems than anyone else in the space, and they communicate and collaborate better than anyone else. If you're looking to grow your brand in a regulated space, you have to work with Hellbeing.Rich Kasper
Founder, Owner
Dairy Air Digital Media
“
Hellbeing is a creative and strategic powerhouse, headed by a competent operator who is as powerful a creative mind as she is a strategist.Matt Booth
Founder, Owner
Room101
“
I've worked with Hellbeing's founder for over a decade, and what sets them apart is their ability to combine business strategy with exceptional creative work. They played an important role in the growth of both Caldwell and Lost & Found through brand strategy, product development, marketing, and identifying opportunities that moved both companies forward. They consistently see the bigger picture and know how to cut through the noise to focus on what actually matters.Robert Caldwell
Founder, Owner
Caldwell Cigar Co.
“
Hellbeing is much more than a creative agency. They bring a rare combination of branding, marketing, business strategy, and execution that has helped us strengthen our brand and uncover new opportunities for growth. They don't just ask what something should look like. They ask why it matters, who it's for, and how it supports the bigger picture. That level of strategic thinking has made them a valuable partner for Luxury Cigar Club.Chris Doyle
Founder, Co-owner
Luxury Cigar Club
“
There's nobody better at branding and creative in regulated spaces than Hellbeing, and it's not even close. They're our most trusted partner for brand-building and creative. They build better brand and digital systems than anyone else in the space, and they communicate and collaborate better than anyone else. If you're looking to grow your brand in a regulated space, you have to work with Hellbeing.Rich Kasper
Founder, Owner
Dairy Air Digital Media
“
Hellbeing helped me develop an identifiable and catchy visual identity for my brand, Scary Plants. I gave Jaclyn a mood board and she worked with me to develop something perfectly representative of what I had in mind. This has blossomed into a fruitful partnership, and Hellbeing is now my go-to creative agency for myself and my clients.Lesley Nickus
Founder, Owner
Scary Plants Media
“
If you're looking for THE finger-on-the-pulse creative team to revolutionize your marketing strategy, look no further than Hellbeing. Without Jax and the team we would be lost navigating web design, SEO, and AI in the 2026 landscape. We're happy to have found such a remarkable partner to keep us cutting edge.Matt Waris
Owner
Summit Cigar Co.
“
Working with Hellbeing has been one of the best moves we made for our brand. They took on our website and understood exactly what we wanted without us having to over-explain it. The design work is top tier, communication is fast, and they treat your brand like it is their own. They also know how to work inside categories that come with heavy restrictions, which most agencies cannot handle. Highly recommend.Jonathan Perkins
Founder, Owner
Blackwater Ink
“
Hellbeing helped me develop an identifiable and catchy visual identity for my brand, Scary Plants. I gave Jaclyn a mood board and she worked with me to develop something perfectly representative of what I had in mind. This has blossomed into a fruitful partnership, and Hellbeing is now my go-to creative agency for myself and my clients.Lesley Nickus
Founder, Owner
Scary Plants Media
“
If you're looking for THE finger-on-the-pulse creative team to revolutionize your marketing strategy, look no further than Hellbeing. Without Jax and the team we would be lost navigating web design, SEO, and AI in the 2026 landscape. We're happy to have found such a remarkable partner to keep us cutting edge.Matt Waris
Owner
Summit Cigar Co.
“
Working with Hellbeing has been one of the best moves we made for our brand. They took on our website and understood exactly what we wanted without us having to over-explain it. The design work is top tier, communication is fast, and they treat your brand like it is their own. They also know how to work inside categories that come with heavy restrictions, which most agencies cannot handle. Highly recommend.Jonathan Perkins
Founder, Owner
Blackwater Ink
“
Hellbeing helped me develop an identifiable and catchy visual identity for my brand, Scary Plants. I gave Jaclyn a mood board and she worked with me to develop something perfectly representative of what I had in mind. This has blossomed into a fruitful partnership, and Hellbeing is now my go-to creative agency for myself and my clients.Lesley Nickus
Founder, Owner
Scary Plants Media
“
If you're looking for THE finger-on-the-pulse creative team to revolutionize your marketing strategy, look no further than Hellbeing. Without Jax and the team we would be lost navigating web design, SEO, and AI in the 2026 landscape. We're happy to have found such a remarkable partner to keep us cutting edge.Matt Waris
Owner
Summit Cigar Co.
“
Working with Hellbeing has been one of the best moves we made for our brand. They took on our website and understood exactly what we wanted without us having to over-explain it. The design work is top tier, communication is fast, and they treat your brand like it is their own. They also know how to work inside categories that come with heavy restrictions, which most agencies cannot handle. Highly recommend.Jonathan Perkins
Founder, Owner
Blackwater Ink
“
Hellbeing helped me develop an identifiable and catchy visual identity for my brand, Scary Plants. I gave Jaclyn a mood board and she worked with me to develop something perfectly representative of what I had in mind. This has blossomed into a fruitful partnership, and Hellbeing is now my go-to creative agency for myself and my clients.Lesley Nickus
Founder, Owner
Scary Plants Media
“
If you're looking for THE finger-on-the-pulse creative team to revolutionize your marketing strategy, look no further than Hellbeing. Without Jax and the team we would be lost navigating web design, SEO, and AI in the 2026 landscape. We're happy to have found such a remarkable partner to keep us cutting edge.Matt Waris
Owner
Summit Cigar Co.
“
Working with Hellbeing has been one of the best moves we made for our brand. They took on our website and understood exactly what we wanted without us having to over-explain it. The design work is top tier, communication is fast, and they treat your brand like it is their own. They also know how to work inside categories that come with heavy restrictions, which most agencies cannot handle. Highly recommend.Jonathan Perkins
Founder, Owner
Blackwater Ink
Trusted in the categories nobody else will touch✦Trusted in the categories nobody else will touch✦Trusted in the categories nobody else will touch✦Trusted in the categories nobody else will touch✦Trusted in the categories nobody else will touch✦Trusted in the categories nobody else will touch✦Trusted in the categories nobody else will touch✦Trusted in the categories nobody else will touch✦
Tell us what you're up against.
A project, a launch, ongoing support, or an idea you're still shaping, we want to hear about it. That's the work we're built for.