Client & Employer
Caldwell Cigar Co.
Sector
Premium Cigars
Caldwell Cigar Co.
A boutique cigar brand that set out to do everything differently. Rare, well-aged tobacco, art-forward packaging, and a point of view that won people over on its own terms.
Caldwell started in 2014 with the opposite instinct from most new cigar brands, a group of friends building cigars from rare, well-aged tobacco, wrapped in artwork and names that didn’t sound like anyone else’s. Plenty of people didn’t get it at first. The work has been on Caldwell since before that first box shipped, building outward from that point of view: names and identities for each line, packaging run with outside artists from the box down to the band, and the trade presence to carry it. The look and the art stay on purpose. The operation behind it doesn’t. More than a decade in, it’s one of the boutique names retailers and consumers know.
01 Packaging and press checks, with outside artists from box to band
02 Merchandising, POS, sell sheets, trade show booths, video, and social
03 Naming, identity, and brand strategy across the trade calendar
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