Client
Room101 Cigars & Scandinavian Tobacco Group

Sector
Premium Cigars

Johnny Tobacconaut

Building a campaign world around one of Room101’s most recognizable characters.

Hellbeing Agency retail marketing and point-of-sale design work for Room101 Johnny Tobacconaut cigars, featuring Maduro and Ecuadorian Connecticut clerk cards displayed in a branded grid layout.

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Hellbeing Agency provides services such as Content Marketing, Packaging design, print design, digital design, apparel design, web design, and video production for regulated industries. Here we show printed promotional cards designed for Room101.

Hellbeing Agency illustration and poster design work for Room101 Johnny Tobacconaut cigars, showing printed poster proofs and production-ready artwork displayed during the creative review process.

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Hellbeing Agency product launch campaign assets for Room101 Johnny Tobacconaut, featuring custom astronaut-themed packaging design arranged in a layered flat lay composition.

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Johnny Tobacconaut already had a loyal following inside the Room101 portfolio, built on space exploration, and the off-kilter personality that runs through the brand. The work pushed that universe past the cigar itself into a full campaign world that held across retail, social, video, trade, and events, true to the character and the brand behind it.

01 Launch campaign and platform

02 Retail assets, sell sheets, POS, and packaging support

03 Digital, social, motion, and video

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