Cofounded 2014, acquired 2024
Ongoing client

Sector
Premium Cigars

Lost & Found

A boutique cigar brand built on a contrarian premise: some of the best cigars already exist, aged and forgotten in factory rooms nobody thought to check.
The cigar business assumes a new brand starts with a new blend. And most brands manufacture a reason to be rare. Lost & Found found cigars that already had one, and turned a backroom of overlooked blends into one of the more durable ideas in boutique cigars: finding finished, well-aged cigars in factory aging rooms, naming them, and getting them to people who’d know exactly what they were holding. The packaging stayed deliberately casual, paper bundles and names like Holy Braille and Supreme Creme, because the cigars didn’t need a costume.

01   Brand identity and packaging system

02   Names and releases across a rotating, finite lineup

03   Web design, digital, motion and video

04   POS, print, and event creative

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Building something ambitious?

Hellbeing partners with premium brands across cannabis, cigars, spirits, and emerging industries to develop campaigns, launch systems, websites, and scalable creative infrastructure.