Lost & Found

The cigar business assumes a new brand starts with a new blend. And most brands manufacture a reason to be rare. Lost & Found found cigars that already had one, and turned a backroom of overlooked blends into one of the more durable ideas in boutique cigars: finding finished, well-aged cigars in factory aging rooms, naming them, and getting them to people who’d know exactly what they were holding. The packaging stayed deliberately casual, paper bundles and names like Holy Braille and Supreme Creme, because the cigars didn’t need a costume.