Client
Julep
Sector
Financial Wellness, Consumer App
Julep Financial Wellness
A financial-wellness app built on an uncomfortable premise: money is an emotional problem before it’s a math one.
Brand identity & Visual System
The foundation. A scalable identity system, color architecture, typography, iconography, photography treatments, and the guidelines that keep all of it honest long after we hand it over.
Product / App UI
The emotional check-in at the center of the product — designed in Figma, from app-store onboarding to the daily mood-and-spend loop and the insights dashboard behind it.
Website, Landing Pages & Email
Marketing site, app-launch pages, and a modular email system for product, newsletter, and education — light and dark, responsive, on-brand at every width.
Social & Paid Media
A full social presence and paid campaign set — the same behavioral psychology, translated into a feed people actually stop scrolling on.
Print & Education
Long-form financial education as print collateral — the brand’s thesis, at length, on paper.
01 Brand identity and scalable visual system
02 Product UI, website, and email
03 Social, paid media, print, and education
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