Employer
Weedmaps
Sector
Cannabis • Marketplace • SaaS Platform • Technology
Cannabis • Marketplace • SaaS Platform • Technology
Weedmaps
A leading cannabis tech platform that speaks to dispensaries, consumers, investors, and regulators, all in the same day.
B2B
Uprooted
B2C
Policy
One brand, legible to audiences that don’t share a language.
The work spanned audiences that don’t usually share a voice: B2B buyers, B2C consumers, investor relations, social equity, and policy. Brand and campaign design ran across the whole spread and carried through campaigns, out-of-home, social, web, digital, and print. The same brand had to hold for a dispensary owner, a first-time consumer, an investor deck, and a policy brief, and it was built so none of them felt like an afterthought.
01 Brand and campaign design across B2B and B2C
02 Investor relations, social-equity, and policy creative
03 Campaigns across OOH, social, web, digital, & print
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