Employer
Weedmaps

Sector
Cannabis • Marketplace • SaaS Platform • Technology

Weedmaps

A leading cannabis tech platform that speaks to dispensaries, consumers, investors, and regulators, all in the same day.

B2B

Uprooted

B2C

Policy

One brand, legible to audiences that don’t share a language.

The work spanned audiences that don’t usually share a voice: B2B buyers, B2C consumers, investor relations, social equity, and policy. Brand and campaign design ran across the whole spread and carried through campaigns, out-of-home, social, web, digital, and print. The same brand had to hold for a dispensary owner, a first-time consumer, an investor deck, and a policy brief, and it was built so none of them felt like an afterthought.

01   Brand and campaign design across B2B and B2C

02   Investor relations, social-equity, and policy creative

03   Campaigns across OOH, social, web, digital, & print

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Weedmaps logo, Hellbeing work experience
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Room101 Los Angeles, a Hellbeing client
Diplomatico, work experience from Hellbeing
CLE Cigars, work experience from Hellbeing team
Uprooted docuseries, from Weedmaps, experience from the team at Hellbeing
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