Employer
Drew Estate
Sector
Premium Cigars
Drew Estate
A retail merchandising program built around the 4×32 tin, one format shared by blends across the portfolio, brought together into a single fixture with its own footprint on the floor.
The 4×32 tin ran across many blends in the portfolio, the same size under a range of different names. The work brought that whole range together into a retail presence of its own, where the full lineup could sell as one idea while still fitting inside existing programs and the wider marketing and sales calendar. At the center was a six-foot Water Tower display built to mirror the ones on New York rooftops.
01 Six-foot modular Water Tower display, plus a countertop version
02 Shelf talkers and a 3D Drew Diplomat plaque for top accounts
03 Initial run of 250 units, with reorders in the first days
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