Employer
Drew Estate

Sector
Premium Cigars

Drew Estate

A retail merchandising program built around the 4×32 tin, one format shared by blends across the portfolio, brought together into a single fixture with its own footprint on the floor.

Drew-Estate-Marchandising-Display

counter_display_2

diplomat_sign_2

shelf_talkers

tins_on_display

water_tower_1

6-Foot-Drew-Estate-Merchandising-Display

ACIDprogram

merchandising

water_tower_2

diplomat

diplomat_sign

Drew-Diplomat-Retailer-Sign

The 4×32 tin ran across many blends in the portfolio, the same size under a range of different names. The work brought that whole range together into a retail presence of its own, where the full lineup could sell as one idea while still fitting inside existing programs and the wider marketing and sales calendar. At the center was a six-foot Water Tower display built to mirror the ones on New York rooftops.

01 Six-foot modular Water Tower display, plus a countertop version

02 Shelf talkers and a 3D Drew Diplomat plaque for top accounts

03 Initial run of 250 units, with reorders in the first days

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