Client
Room101 Cigars

Sector
Premium Cigars & Lifestyle

Room101 Cigars

Room101 isn’t a cigar brand with a lifestyle attached. It’s a lifestyle brand that happens to make premium cigars, and people don’t just buy it, they join it.

Hellbeing Agency retail marketing and point-of-sale design work for Room101 Johnny Tobacconaut cigars, featuring Maduro and Ecuadorian Connecticut clerk cards displayed in a branded grid layout.
Hellbeing Agency packaging design and brand development for Room101 Johnny Tobacconaut Maduro cigars, featuring custom fresh pack artwork with astronaut illustration, cosmic graphics, and premium retail packaging concepts.
Hellbeing Agency illustration and poster design work for Room101 Johnny Tobacconaut cigars, showing printed poster proofs and production-ready artwork displayed during the creative review process.
Hellbeing Agency provides services such as Content Marketing, Packaging design, print design, digital design, apparel design, web design, and video production for regulated industries. Here we show printed promotional cards designed for Room101.
Most cigar companies are a product first and a personality second. Room101 runs the other way. Matt Booth started it in 2003 and brought cigars into it in 2009, and it’s polarizing on purpose, with a following that names itself and shows up. The work has carried that voice across every place people meet it, without sanding off what makes it his.

Plenty of companies want a following. Room101 built one, the kind that shows up for events and collects everything. Loyalty like that isn’t manufactured, it’s earned. In 2022, Scandinavian Tobacco Group acquired Room101 and kept Matt Booth in creative control, which is the clearest measure of success we could ask for: a brand strong enough to grow, scale, and change hands without losing the personality that made people care in the first place.

01   Ongoing brand and campaign creative support since 2010

02   Packaging, point of sale, and retail programs

03   Video, motion, and social content

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