Let’s discuss a phrase that epitomizes the stupidity of human beings when dealing with creativity and design: “make it pop.” Ah yes, the bane of every designer’s existence. Let’s dive into why this vacuous request is the height of idiocy.

A Request Born of Ignorance

When you tell a designer to “make it pop,” you reveal your profound ignorance. It’s a lazy, meaningless directive that offers no useful guidance. What does “pop” even mean? Do you want brighter colors, bolder fonts, more contrast? You don’t know, do you? Because you’re fucking clueless. It’s a blanket statement that screams, “I have no idea what I’m talking about.”

A Vague Abyss

“Make it pop” is a vortex of vagueness. It provides zero specifics, leaving designers to guess what you actually want. It’s like asking a chef to make the food “taste better” without specifying how. Should it be spicier, sweeter, saltier? Who knows! You certainly don’t. Your lack of clarity creates more work and frustration for the very professionals you rely on to save your visually bland ideas.

The Laziness of Non-Thinkers

Uttering “make it pop” is the epitome of laziness. It’s a way to avoid thinking critically about what you really need. Instead of articulating a clear vision or providing constructive feedback, you resort to this empty phrase. It’s a cop-out, a shortcut for the mentally lazy losers who can’t be bothered to engage with the design process.

The Insult to Expertise

Telling a designer to “make it pop” is an insult to their expertise. These are skilled professionals who understand color theory, typography, composition, how it all interacts with content strategy, and more. They’ve spent years honing their craft. When you use such a simplistic, juvenile phrase, you demean their knowledge and experience. It’s akin to telling a surgeon to “just fix it” without diagnosing the problem.

The Real Reason You’re Saying It

Let’s be honest. When you say “make it pop,” what you really mean is, “I have no vision, no taste, and no idea what I want.” It’s a desperate plea for the designer to compensate for your lack of creativity and direction. You’re asking them to perform miracles without providing them with the tools or information they need.

Your ignorance, your laziness, your utter lack of self-awareness is embarrassing. You think you’re being helpful, but you’re just making a fool of yourself.

The Final Word

Next time you’re tempted to tell a designer to “make it pop,” stop.

Take a moment to consider what you really want to achieve. Provide specific, actionable feedback. Respect the designer’s expertise and engage with the process. Or don’t. Continue to embarrass yourself with your inane requests.