We’re here to address and help you avoid making one of the most cringe-worthy decisions you could make in the business world: hiring your little “nephew Timmy” to create your logo in Paint. We understand that you may not be familiar with the ins and outs of visual identities and how they differ from logos.  You can learn more about that here.  If you already know the difference but simply do not care, congratulations—you’re doing double work. Let’s dissect why this deserves my scorn. 

The Mockery of Professionalism

When you entrust your brand’s logo to an amateur, you spit in the face of professionalism. One, a logo is not the “cornerstone” of your brand. You need a Visual Identity. This is the visual handshake with your audience. If you can’t afford this, at least asking questions isn’t a bad start. Handing this crucial task to an amateur armed with the most basic drawing tool is an insult to the entire field of design. It screams, “I don’t take my business seriously.”

The Atrocity of Paint

Let’s talk about Paint. It’s a tool for doodles, for five-minute sketches, for making memes. It’s not for creating logos. The limitations are glaring: no vector capabilities, limited color options, and no advanced design tools. By choosing Paint, you’re essentially saying, “I want my logo to look cheap, unprofessional, and utterly forgettable.”

The Foolishness of Nepotism

Nepotism is bad enough, but nepotism in design? That’s a new low. Maybe Timmy is family? Just because Timmy is family doesn’t mean he’s qualified to create a logo. Being related to someone doesn’t magically endow them with proper design skills. When you hire Timmy, you’re not just being cheap—you’re being stupid. You’re putting family ties above business sense, and it shows.

The Embarrassment of Amateurish Results

Let’s be real: Timmy’s logo is going to look like garbage. It will lack the polish, precision, and professionalism that a proper designer brings to the table. Instead of a sleek, scalable vector logo, you’ll get a pixelated monstrosity that looks like it was made during recess. This is the image you’re presenting to the world—an image of incompetence and amateurism.

The Consequences of Cutting Corners

In business, cutting corners never pays off. A bad logo can drive away customers, tarnish your brand, and make you a laughingstock. Investing in a professional visual identity is essential. It’s an investment in your brand’s future. By hiring Timmy, you’re not saving money—you’re flushing your credibility down the toilet.

The Simple Truth

Here’s the hard truth: if you can’t be bothered to invest in a proper visual identity, or will not put in the necessary effort behind the strategy and personality of your brand, maybe you shouldn’t start a business. So, do yourself a favor. Hire a professional designer. Get a proper strategy and identity. Show the world you mean business. If that does not fit within your budget, it doesn’t hurt to at least ask the appropriate questions to better help your business start off on the right foot.  Or don’t. Continue to flounder in mediocrity.