by Hellbeing | Sep 18, 2024 | Content Marketing, Creative, Design, Diabolical Displeasures
Someone said “low lift” to me the other day. I’m still thinking about it. That’s the cruel thing about “low lift” — it’s a low lift to say and a heavy lift to recover from. Here’s the move, and watch how clean it is. You...
Cellophane is Not a Conduit of Aroma
by Hellbeing | Jul 10, 2024 | Diabolical Displeasures
Cellophane is Not a Conduit of Aroma Written by Hellbeing I’m back to shed some light on one of the most asinine habits: sniffing cigars through cellophane. We apologize in advance for someone who may have learned this trait by a so-called “connoisseur...
Hiring Little Timmy for Your Logo?
by Hellbeing | Jul 8, 2024 | Creative, Design, Diabolical Displeasures
Somewhere right now, a grown adult who runs a real business with real customers is asking their nephew to design the company logo. The nephew is a junior in high school. He “dabbles.” He has Canva Pro, he’s poked around in Photoshop, and he made a...
‘Make It Pop’ and Useless Feedback
by Hellbeing | Jul 7, 2024 | Creative, Design, Diabolical Displeasures
There’s a phrase. You know the phrase. You have, at some point in your life, said the phrase. “Make it pop.” I want to be fair here. You’re not a bad person for saying it. You’re just not saying anything. “Make it pop” is the...