by Hellbeing | Sep 18, 2024 | Content Marketing, Creative, Design, Diabolical Displeasures
Someone said “low lift” to me the other day. I’m still thinking about it. That’s the cruel thing about “low lift” — it’s a low lift to say and a heavy lift to recover from. Here’s the move, and watch how clean it is. You...
by Hellbeing | Jul 8, 2024 | Creative, Design, Diabolical Displeasures
Somewhere right now, a grown adult who runs a real business with real customers is asking their nephew to design the company logo. The nephew is a junior in high school. He “dabbles.” He has Canva Pro, he’s poked around in Photoshop, and he made a...
by Hellbeing | Jul 7, 2024 | Creative, Design, Diabolical Displeasures
There’s a phrase. You know the phrase. You have, at some point, said the phrase. “Make it pop.” And look — I’m not going to pretend it means nothing. It means something. It means you looked at the work and something in your gut went not quite....
by Hellbeing | Jul 6, 2024 | Content Marketing, Creative, Design
A logo is a small picture. That’s the whole thing. It’s a small picture you’re hoping will do the work of about forty things. People call us and say they need a logo. They say it the way you’d order a sandwich. One logo, please. And I...
