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Low Lift, You Say?

Low Lift, You Say?

by Hellbeing | Sep 18, 2024 | Content Marketing, Creative, Design, Diabolical Displeasures

Someone said “low lift” to me the other day. I’m still thinking about it. That’s the cruel thing about “low lift” — it’s a low lift to say and a heavy lift to recover from. Here’s the move, and watch how clean it is. You...
You Need a Visual Identity, Not a logo

You Need a Visual Identity, Not a logo

by Hellbeing | Jul 6, 2024 | Content Marketing, Creative, Design

A logo is a small picture. That’s the whole thing. It’s a small picture you’re hoping will do the work of about forty things. People call us and say they need a logo. They say it the way you’d order a sandwich. One logo, please. And I...