by Hellbeing | Jul 14, 2026 | Creative, Diabolical Displeasures, Working With an Agency
The Revision That Ate the Project Round one comes back. It’s close. The direction is right, but something is off and everyone can feel it without being able to name it. The client sends notes. The notes are helpful and also contain two additional thoughts that...
by Hellbeing | Sep 18, 2024 | Content Marketing, Creative, Design, Diabolical Displeasures
Someone said “low lift” to me the other day. I’m still thinking about it. That’s the cruel thing about “low lift” — it’s a low lift to say and a heavy lift to recover from. Here’s the move, and watch how clean it is. You...
by Hellbeing | Jul 8, 2024 | Creative, Design, Diabolical Displeasures
Somewhere right now, a grown adult who runs a real business with real customers is asking their nephew to design the company logo. The nephew is a junior in high school. He “dabbles.” He has Canva Pro, he’s poked around in Photoshop, and he made a...
by Hellbeing | Jul 7, 2024 | Creative, Design, Diabolical Displeasures
There’s a phrase. You know the phrase. You have, at some point, said the phrase. “Make it pop.” And look — I’m not going to pretend it means nothing. It means something. It means you looked at the work and something in your gut went not quite....
by Hellbeing | Jul 6, 2024 | Content Marketing, Creative, Design
A logo is a small picture. That’s the whole thing. It’s a small picture you’re hoping will do the work of about forty things. People call us and say they need a logo. They say it the way you’d order a sandwich. One logo, please. And I...
