‘Make It Pop’ and Useless Feedback Written by  Let’s discuss a phrase that epitomizes the stupidity of human beings when dealing with creativity and design: “make it pop.” Ah yes, the bane of every designer’s existence. Let’s dive into why...
You Need a Visual Identity, Not a logo Written by  I’d like to shed light on a topic that aggravates me, and seems to be misunderstood in many realms of business and branding. You don’t need a logo. But you absolutely, undeniably, need a damn visual identity. I...