Client
Newfangled Tactical

Sector
Tactical Gear • Brand Identity, E-commerce, Go-to-Market

Newfangled Tactical

A finished visual identity, with website, e-commerce, and go-to-market next.

Street mural of Newfangled Tactical posters — "Trigger Therapy" typography, a spray-painted NWFNGLD "X," a customized rifle, and a checkered tactical chest rig in pink, purple, and mint.
A laptop tilted on a dark pedestal showing the Newfangled Tactical website with the hero that says "Trigger Therapy".
Brand guideline pages for color — color philosophy, foundational neutrals, and the emotional palette swatches.
A laptop showing the NWFNGLD website hero reading "Loud Music. Quiet Rifles." above a "Latest Provisions" product section.
Brand guideline pages for the Newfangled Tactical logo system — logotype, logomark, lock-ups, clearspace, and logo usage variations.
A laptop displaying the NWFNGLD e-commerce collection page with a row of product thumbnails.
Newfangled Tactical brand guideline spreads: "The World," "The Tension," "What We Are," and "What We Are Not," on a rust-orange background.
A printed landscape Newfangled Photography brand book section with a custom rifle on the cover.
A man in a white oversized Newfangled Tactical tee with a small NWFNGLD chest logo, standing against a grey metal shutter.
A custom Newfangled Tactical cerakote purple-and-black camo tiger stripe rifle on a pink backdrop, overlaid with mint-green "NWFNGLD" graffiti lettering.
A printed "NWFNGLD Visual Identity" brand book shown open on a sage-green surface.
A laptop showing the NWFNGLD website homepage hero — a customized rifle on pink with mint graffiti.
Brand guideline pages for visual elements — overlay system, textures, patterns, and text masks.
Back view of a white Newfangled Tactical crewneck sweatshirt with "Trigger Therapy" in photo-filled lettering above the NWFNGLD logo.
Brand guideline pages for typography — main typeface, type hierarchy, and a graffiti display sample.
A white NWFNGLD graffiti-print t-shirt on a hanger clipped to a chain-link fence against a blue sky.
A black NWFNGLD shopping bag with pink handles and a pink spray-painted "X," resting on a dark chair in a concrete room with a shaft of light across it.
A hand holding a smartphone showing the NWFNGLD Instagram profile grid of product photos.
Newfangled Tactical needed an identity to build on. That part is done. The work now moves into the website and an e-commerce build, with go-to-market consulting to plan the launch around it.

01   Visual identity (complete)

02   Website and e-commerce (in progress)

03   Go-to-market consulting

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