Client
Julep

Sector
Financial Wellness, Consumer App

Julep Financial Wellness

A financial-wellness app built on an uncomfortable premise: money is an emotional problem before it’s a math one.

Brand identity & Visual System

The foundation. A scalable identity system, color architecture, typography, iconography, photography treatments, and the guidelines that keep all of it honest long after we hand it over.

Product / App UI

The emotional check-in at the center of the product — designed in Figma, from app-store onboarding to the daily mood-and-spend loop and the insights dashboard behind it.

Website, Landing Pages & Email

Marketing site, app-launch pages, and a modular email system for product, newsletter, and education — light and dark, responsive, on-brand at every width.

Social & Paid Media

A full social presence and paid campaign set — the same behavioral psychology, translated into a feed people actually stop scrolling on.

Print & Education

Long-form financial education as print collateral — the brand’s thesis, at length, on paper.

Most finance apps treat people like spreadsheets that occasionally panic. Julep assumes the opposite, that a healthier relationship with money starts with noticing the emotion behind the purchase. The work built the whole system, from identity to product UI to education, so every surface a user touched said the same thing in the same voice.

01 Brand identity and scalable visual system

02 Product UI, website, and email

03 Social, paid media, print, and education

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