Cannabis
branding agency
Weed, for the people who have to call it cannabis on the invoice. Hellbeing builds the brand, the packaging, the website, and the dispensary creative for a category that cannot buy ads and answers to a different rulebook in every state.
Services
Everything we design for cannabis.
Shut out of paid search and most social, a cannabis brand competes on the shelf, in the dispensary, and in search. Every piece below is built as one connected system, and any of it can be picked up on its own.
The position, the identity, and the rules that keep every piece related as the menu grows.
- Brand strategy and positioning
- Logo design
- Logo lockups and variations
- Visual identity systems
- Brand architecture
- Typography systems
- Art direction
- Brand guidelines
- Rebranding and refresh
- Custom illustration
Designed to the requirements of the states you sell in, and still worth picking up off the shelf.
- Packaging design
- Label design to state requirements
- Child-resistant packaging design
- Warning and disclosure layout design
- Pouch, jar, and tin label design
- Pre-roll and multipack design
- Foil, emboss, and finish direction
- Dielines and print-ready files
- Limited release packaging design
- Retail-ready packaging design
Sites and digital assets that hold up under age gates and platform limits and still look like the brand.
- Website design
- Age gate design
- Landing page design
- UI design support
- Email design and templates
- Content creation
- Digital ad design
- Digital asset rollouts
- B2B and sales portal design
- SEO and AI discoverability
Everything that takes a drop to market and keeps it consistent across every channel while it gets there.
- Product launch campaigns
- Limited release campaigns
- Multi-channel campaign design
- Advertising design systems
- Promotional creative
- Motion design direction
- Social media design systems
- Campaign toolkits and templates
- Campaign expansion
- Launch planning
The counter is the storefront in this category, and most brands lose the sale standing right in front of it.
- Dispensary menu design
- Signage and wayfinding design
- Point of sale design
- Retail display design
- Shelf talker design
- Merchandising design
- Trade show booth design
- Event and experiential graphics
- Sell sheet and catalog design
- Budtender education materials
A creative department on retainer. The same range as everything above, without the overhead of hiring it.
- Monthly creative retainers
- Ongoing campaign development and support
- Ongoing release and brand design
- Ongoing packaging and web design
- Brand evolution and expansion
- Sales and retail support materials
- Embedded creative collaboration
- Cross-functional team support
- Art direction for in-house teams
- Ongoing SEO and content support
How the work goes
How a cannabis brand gets built.
The brand is the story. The positioning, the identity, the voice, and the rules that keep them consistent. The jar on the shelf is where a customer meets it, not where it starts.
We build that identity first, then design the packaging, the site, and the dispensary materials out of it, so a pre-roll pouch and a menu board say the same thing.
Cannabis packaging has to satisfy child-resistant formats, state warning and labeling rules, and testing and traceability, all while looking like something a customer wants to pick up.
We design to the requirements of the states you sell in and build the artwork as templates, so a rule change is a swap rather than a redraw. Your compliance team makes the final call. We design so nothing has to be rebuilt when they do.
With paid channels closed, the dispensary is the storefront. We design the menus, signage, displays, and merchandising that make a brand legible at the counter, where the budtender conversation actually happens.
Alongside that, a site that is findable and content that answers what people are already searching, because organic discovery is one of the few doors left open in this category.
Three things decide whether a cannabis brand lasts past its first drop: the identity behind it, packaging that holds up in every state you sell in, and being findable when nobody can buy an ad.
FAQ
Questions we get.
What does cannabis branding include?
Strategy and positioning, identity, packaging and labels, the website, campaigns, dispensary menu and signage design, retail displays, and content, built as one connected system.
Do you design child-resistant packaging?
We design packaging and labels to the child-resistant and labeling requirements of the states you sell in, built as templates so a rule change does not mean starting over. Your compliance team makes the final call.
Do you work with dispensaries as well as brands?
Yes. Brands, dispensaries, and platforms, including menu, signage, and merchandising design for the retail floor.
How does a cannabis brand market with ad bans in place?
Through the brand itself, the packaging, dispensary and retail materials, content, endemic media, and search. We design for all of them, because those are the channels that stay open.
Do you design age-gated websites?
Yes. Age verification is designed into the site from the first wireframe rather than added at the end.
Do you work on retainer?
Yes. Monthly retainers and set-term partnerships for new drops, packaging updates, campaigns, and ongoing support.
Two decades of branding and creative experience spanning Scandinavian Tobacco Group, Luxury Cigar Club, Room101, Caldwell Cigar Co., Wildfire, Premium Cigar Association, Cornell & Diehl, Drew Estate, Diplomático, Smokingpipes, Weedmaps, El Titan de Bronze, Mombacho, Laudisi, John Drew Brands, and Lost & Found.
Experience spanning
20+ Years
Experience spanning Hellbeing partnerships, collaborations, and prior leadership roles.
In their words
Don't take our word for it.
“Her ability to blend consumer insight, brand strategy, and commercial thinking results in recommendations that are both inspiring and actionable.”
Scandinavian Tobacco Group
Matt Wilson, Senior Brand Manager, Macanudo & Room101
Hellbeing has been an outstanding strategic partner, and Jax Sears has played a key role in that success. Her ability to blend consumer insight, brand strategy, and commercial thinking results in recommendations that are both inspiring and actionable. Beyond the quality of the work, Jax is a trusted collaborator who approaches every engagement with professionalism, passion, and a strong commitment to delivering value. I highly recommend Jax and Hellbeing to any team seeking a smart, innovative, and reliable partner.
“She is able to quickly strip away the distractions and dig deep into what is going to drive a positive experience to help move the business forward.”
Weedmaps
Nick Holt, Creative Director
Jaclyn is a creative leader who brings strategy, human sense, and business acumen into every challenge that rolls across her desk. I had the pleasure of hiring and watching her grow through an exciting industry and hyper-growth organization that delivered compelling solutions across major culture moments, pivotal SaaS products, and content expressions. She is able to quickly strip away the distractions and dig deep into what is going to drive a positive experience to help move the business forward. Her collaborative energy is contagious and immediately creates a safe space for everyone involved to feel included in the effort at hand while remembering that laughter brings out the best in people. I thoroughly encourage any organization to bring her in for immediate impact and can’t wait to see what trail she hits next in her career.
“Hellbeing is a creative and strategic powerhouse, headed by a competent operator who is as powerful a creative mind as she is a strategist.”
Room101
Matt Booth, Founder, Owner
“
I've worked with Hellbeing's founder for over a decade, and what sets them apart is their ability to combine business strategy with exceptional creative work. They played an important role in the growth of both Caldwell and Lost & Found through brand strategy, product development, marketing, and identifying opportunities that moved both companies forward. They consistently see the bigger picture and know how to cut through the noise to focus on what actually matters.
Caldwell Cigar Co.
Robert Caldwell
Founder, Owner
“
Hellbeing is much more than a creative agency. They bring a rare combination of branding, marketing, business strategy, and execution that has helped us strengthen our brand and uncover new opportunities for growth. They don't just ask what something should look like. They ask why it matters, who it's for, and how it supports the bigger picture. That level of strategic thinking has made them a valuable partner for Luxury Cigar Club.
Luxury Cigar Club
Chris Doyle
Founder, Co-owner
“
I've had the pleasure of working with Hellbeing and the owner Jaclyn on a wide range of projects over the years, from web design to event logos, brochures, and countless marketing pieces. They consistently deliver creative work that exceeds expectations. Jaclyn is responsive, thoughtful, and always finds a way to bring ideas to life while making the process feel effortless. I know I can count on her to do great work, meet deadlines, and care about the final product as much as I do. They've been a valuable creative partner that I'd recommend without hesitation.
Premium Cigar Association
Antoine Reid
Senior Director of Marketing & Communications
“
There's nobody better at branding and creative in regulated spaces than Hellbeing, and it's not even close. They're our most trusted partner for brand-building and creative. They build better brand and digital systems than anyone else in the space, and they communicate and collaborate better than anyone else. If you're looking to grow your brand in a regulated space, you have to work with Hellbeing.
Dairy Air Digital Media
Rich Kasper
Founder, Owner
“
I've worked with Hellbeing's founder for over a decade, and what sets them apart is their ability to combine business strategy with exceptional creative work. They played an important role in the growth of both Caldwell and Lost & Found through brand strategy, product development, marketing, and identifying opportunities that moved both companies forward. They consistently see the bigger picture and know how to cut through the noise to focus on what actually matters.
Caldwell Cigar Co.
Robert Caldwell
Founder, Owner
“
Hellbeing is much more than a creative agency. They bring a rare combination of branding, marketing, business strategy, and execution that has helped us strengthen our brand and uncover new opportunities for growth. They don't just ask what something should look like. They ask why it matters, who it's for, and how it supports the bigger picture. That level of strategic thinking has made them a valuable partner for Luxury Cigar Club.
Luxury Cigar Club
Chris Doyle
Founder, Co-owner
“
I've had the pleasure of working with Hellbeing and the owner Jaclyn on a wide range of projects over the years, from web design to event logos, brochures, and countless marketing pieces. They consistently deliver creative work that exceeds expectations. Jaclyn is responsive, thoughtful, and always finds a way to bring ideas to life while making the process feel effortless. I know I can count on her to do great work, meet deadlines, and care about the final product as much as I do. They've been a valuable creative partner that I'd recommend without hesitation.
Premium Cigar Association
Antoine Reid
Senior Director of Marketing & Communications
“
There's nobody better at branding and creative in regulated spaces than Hellbeing, and it's not even close. They're our most trusted partner for brand-building and creative. They build better brand and digital systems than anyone else in the space, and they communicate and collaborate better than anyone else. If you're looking to grow your brand in a regulated space, you have to work with Hellbeing.
Dairy Air Digital Media
Rich Kasper
Founder, Owner
“
I've worked with Hellbeing's founder for over a decade, and what sets them apart is their ability to combine business strategy with exceptional creative work. They played an important role in the growth of both Caldwell and Lost & Found through brand strategy, product development, marketing, and identifying opportunities that moved both companies forward. They consistently see the bigger picture and know how to cut through the noise to focus on what actually matters.
Caldwell Cigar Co.
Robert Caldwell
Founder, Owner
“
Hellbeing is much more than a creative agency. They bring a rare combination of branding, marketing, business strategy, and execution that has helped us strengthen our brand and uncover new opportunities for growth. They don't just ask what something should look like. They ask why it matters, who it's for, and how it supports the bigger picture. That level of strategic thinking has made them a valuable partner for Luxury Cigar Club.
Luxury Cigar Club
Chris Doyle
Founder, Co-owner
“
I've had the pleasure of working with Hellbeing and the owner Jaclyn on a wide range of projects over the years, from web design to event logos, brochures, and countless marketing pieces. They consistently deliver creative work that exceeds expectations. Jaclyn is responsive, thoughtful, and always finds a way to bring ideas to life while making the process feel effortless. I know I can count on her to do great work, meet deadlines, and care about the final product as much as I do. They've been a valuable creative partner that I'd recommend without hesitation.
Premium Cigar Association
Antoine Reid
Senior Director of Marketing & Communications
“
There's nobody better at branding and creative in regulated spaces than Hellbeing, and it's not even close. They're our most trusted partner for brand-building and creative. They build better brand and digital systems than anyone else in the space, and they communicate and collaborate better than anyone else. If you're looking to grow your brand in a regulated space, you have to work with Hellbeing.
Dairy Air Digital Media
Rich Kasper
Founder, Owner
“
I've worked with Hellbeing's founder for over a decade, and what sets them apart is their ability to combine business strategy with exceptional creative work. They played an important role in the growth of both Caldwell and Lost & Found through brand strategy, product development, marketing, and identifying opportunities that moved both companies forward. They consistently see the bigger picture and know how to cut through the noise to focus on what actually matters.
Caldwell Cigar Co.
Robert Caldwell
Founder, Owner
“
Hellbeing is much more than a creative agency. They bring a rare combination of branding, marketing, business strategy, and execution that has helped us strengthen our brand and uncover new opportunities for growth. They don't just ask what something should look like. They ask why it matters, who it's for, and how it supports the bigger picture. That level of strategic thinking has made them a valuable partner for Luxury Cigar Club.
Luxury Cigar Club
Chris Doyle
Founder, Co-owner
“
I've had the pleasure of working with Hellbeing and the owner Jaclyn on a wide range of projects over the years, from web design to event logos, brochures, and countless marketing pieces. They consistently deliver creative work that exceeds expectations. Jaclyn is responsive, thoughtful, and always finds a way to bring ideas to life while making the process feel effortless. I know I can count on her to do great work, meet deadlines, and care about the final product as much as I do. They've been a valuable creative partner that I'd recommend without hesitation.
Premium Cigar Association
Antoine Reid
Senior Director of Marketing & Communications
“
There's nobody better at branding and creative in regulated spaces than Hellbeing, and it's not even close. They're our most trusted partner for brand-building and creative. They build better brand and digital systems than anyone else in the space, and they communicate and collaborate better than anyone else. If you're looking to grow your brand in a regulated space, you have to work with Hellbeing.
Dairy Air Digital Media
Rich Kasper
Founder, Owner
“
If you're looking for THE finger-on-the-pulse creative team to revolutionize your marketing strategy, look no further than Hellbeing. Without Jax and the team we would be lost navigating web design, SEO, and AI in the 2026 landscape. We're happy to have found such a remarkable partner to keep us cutting edge.
Summit Cigar Co.
Matt Waris
Owner
“
Working with Hellbeing has been one of the best moves we made for our brand. They took on our website and understood exactly what we wanted without us having to over-explain it. The design work is top tier, communication is fast, and they treat your brand like it is their own. They also know how to work inside categories that come with heavy restrictions, which most agencies cannot handle. Highly recommend.
Blackwater Ink
Jonathan Perkins
Founder, Owner
“
Hellbeing helped me develop an identifiable and catchy visual identity for my brand, Scary Plants. I gave Jaclyn a mood board and she worked with me to develop something perfectly representative of what I had in mind. This has blossomed into a fruitful partnership, and Hellbeing is now my go-to creative agency for myself and my clients.
Scary Plants Media
Lesley Nickus
Founder, Owner
“
If you're looking for THE finger-on-the-pulse creative team to revolutionize your marketing strategy, look no further than Hellbeing. Without Jax and the team we would be lost navigating web design, SEO, and AI in the 2026 landscape. We're happy to have found such a remarkable partner to keep us cutting edge.
Summit Cigar Co.
Matt Waris
Owner
“
Working with Hellbeing has been one of the best moves we made for our brand. They took on our website and understood exactly what we wanted without us having to over-explain it. The design work is top tier, communication is fast, and they treat your brand like it is their own. They also know how to work inside categories that come with heavy restrictions, which most agencies cannot handle. Highly recommend.
Blackwater Ink
Jonathan Perkins
Founder, Owner
“
Hellbeing helped me develop an identifiable and catchy visual identity for my brand, Scary Plants. I gave Jaclyn a mood board and she worked with me to develop something perfectly representative of what I had in mind. This has blossomed into a fruitful partnership, and Hellbeing is now my go-to creative agency for myself and my clients.
Scary Plants Media
Lesley Nickus
Founder, Owner
“
If you're looking for THE finger-on-the-pulse creative team to revolutionize your marketing strategy, look no further than Hellbeing. Without Jax and the team we would be lost navigating web design, SEO, and AI in the 2026 landscape. We're happy to have found such a remarkable partner to keep us cutting edge.
Summit Cigar Co.
Matt Waris
Owner
“
Working with Hellbeing has been one of the best moves we made for our brand. They took on our website and understood exactly what we wanted without us having to over-explain it. The design work is top tier, communication is fast, and they treat your brand like it is their own. They also know how to work inside categories that come with heavy restrictions, which most agencies cannot handle. Highly recommend.
Blackwater Ink
Jonathan Perkins
Founder, Owner
“
Hellbeing helped me develop an identifiable and catchy visual identity for my brand, Scary Plants. I gave Jaclyn a mood board and she worked with me to develop something perfectly representative of what I had in mind. This has blossomed into a fruitful partnership, and Hellbeing is now my go-to creative agency for myself and my clients.
Scary Plants Media
Lesley Nickus
Founder, Owner
“
If you're looking for THE finger-on-the-pulse creative team to revolutionize your marketing strategy, look no further than Hellbeing. Without Jax and the team we would be lost navigating web design, SEO, and AI in the 2026 landscape. We're happy to have found such a remarkable partner to keep us cutting edge.
Summit Cigar Co.
Matt Waris
Owner
“
Working with Hellbeing has been one of the best moves we made for our brand. They took on our website and understood exactly what we wanted without us having to over-explain it. The design work is top tier, communication is fast, and they treat your brand like it is their own. They also know how to work inside categories that come with heavy restrictions, which most agencies cannot handle. Highly recommend.
Blackwater Ink
Jonathan Perkins
Founder, Owner
“
Hellbeing helped me develop an identifiable and catchy visual identity for my brand, Scary Plants. I gave Jaclyn a mood board and she worked with me to develop something perfectly representative of what I had in mind. This has blossomed into a fruitful partnership, and Hellbeing is now my go-to creative agency for myself and my clients.
Scary Plants Media
Lesley Nickus
Founder, Owner
“
I've worked with Hellbeing's founder for over a decade, and what sets them apart is their ability to combine business strategy with exceptional creative work. They played an important role in the growth of both Caldwell and Lost & Found through brand strategy, product development, marketing, and identifying opportunities that moved both companies forward. They consistently see the bigger picture and know how to cut through the noise to focus on what actually matters.
Caldwell Cigar Co.
Robert Caldwell
Founder, Owner
“
Hellbeing is much more than a creative agency. They bring a rare combination of branding, marketing, business strategy, and execution that has helped us strengthen our brand and uncover new opportunities for growth. They don't just ask what something should look like. They ask why it matters, who it's for, and how it supports the bigger picture. That level of strategic thinking has made them a valuable partner for Luxury Cigar Club.
Luxury Cigar Club
Chris Doyle
Founder, Co-owner
“
I've had the pleasure of working with Hellbeing and the owner Jaclyn on a wide range of projects over the years, from web design to event logos, brochures, and countless marketing pieces. They consistently deliver creative work that exceeds expectations. Jaclyn is responsive, thoughtful, and always finds a way to bring ideas to life while making the process feel effortless. I know I can count on her to do great work, meet deadlines, and care about the final product as much as I do. They've been a valuable creative partner that I'd recommend without hesitation.
Premium Cigar Association
Antoine Reid
Senior Director of Marketing & Communications
“
There's nobody better at branding and creative in regulated spaces than Hellbeing, and it's not even close. They're our most trusted partner for brand-building and creative. They build better brand and digital systems than anyone else in the space, and they communicate and collaborate better than anyone else. If you're looking to grow your brand in a regulated space, you have to work with Hellbeing.
Dairy Air Digital Media
Rich Kasper
Founder, Owner
“
If you're looking for THE finger-on-the-pulse creative team to revolutionize your marketing strategy, look no further than Hellbeing. Without Jax and the team we would be lost navigating web design, SEO, and AI in the 2026 landscape. We're happy to have found such a remarkable partner to keep us cutting edge.
Summit Cigar Co.
Matt Waris
Owner
“
Working with Hellbeing has been one of the best moves we made for our brand. They took on our website and understood exactly what we wanted without us having to over-explain it. The design work is top tier, communication is fast, and they treat your brand like it is their own. They also know how to work inside categories that come with heavy restrictions, which most agencies cannot handle. Highly recommend.
Blackwater Ink
Jonathan Perkins
Founder, Owner
“
Hellbeing helped me develop an identifiable and catchy visual identity for my brand, Scary Plants. I gave Jaclyn a mood board and she worked with me to develop something perfectly representative of what I had in mind. This has blossomed into a fruitful partnership, and Hellbeing is now my go-to creative agency for myself and my clients.
Scary Plants Media
Lesley Nickus
Founder, Owner
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